Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising
On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one [...]
Has Google Replaced Content as King of the Web?
While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a [...]
How to Create an Editorial Guide for Your Facebook Fan Page
Facebook provides businesses with another way to interact with their customers or clients in addition to adding value. Unfortunately, notwithstanding the potential, I often hear from Facebook Page owners that [...]
Social Media – Part of Your Web Strategy?
It depends on what you are trying to achieve with your site, but for many sites, the answer is increasingly ‘YES’.
Thirteen Thought-Provoking Business Articles That Will Alter Your Thinking
I enjoy reading articles. And over the years, I would estimate, I’ve read thousands and thousands of articles. And even though I’ve also read my share of books… generally, because [...]
Five Reasons Why You Need To Use Rel=Author On Your Content
Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have [...]
Educating Your Visitors – The Power Of Giving And User-Friendly Websites
I’ve been involved in sales and marketing for over twenty years – half my adúlt life. And sometimes I still get confused when I browse the Internet and visit websites [...]
Getting Noticed on the Web
Website Engagement Techniques: The Caricature Effect Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first [...]
Tebowing Your Small Business: Clutch Performance
The craze sweeping the nation this winter season comes from the NFL. Of course I’m talking about Tebowing, originated by Denver Broncos quarterback Tim Tebow, and you either love him [...]
Little-Known Marketing Blogs You Should Be Reading
When it comes to marketing blogs, we all know what the “authority” blogs are, right? After all, they’re hugely popular and many of us follow those blogs faithfully. Blogs like [...]
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